Choose the right packaging solution
For any business small or large, branding and image is of paramount importance. That is why choosing the right type of packaging solution can make the difference between success and failure of a business. Liana Shteinberg, national account manager of New Directions Packaging (Effective packaging can act as the perfect marketing tool to promote your business.However, in some instances, retailers seem to think of packaging as a necessary evil, that it is just another added cost to the business. Nothing can be further from the truth!! What some retailers don?t seem to realise is that a well made and presented bag is a walking billboard/advertisement when a customer walks out of their store. Their packaging is actually working for them.
Factors to be considered
When deciding on what type of packaging is best suited to your business, there are several factors that have to be taken into consideration:
(i) Function - what am I using the packaging for? How do I want to package and present my products?
(ii) Clientele - who are my target customers? My packaging should appeal to my target customers.
(iii) Range - what is my product range? My packaging should complement and enhance the appeal of my products.
(iv) Image - what is my corporate image? My packaging should be consistent with the image I am trying to create.
(v) Colours - what are my corporate colours? These colours should be the central theme running through all my packaging.
(vi) Form - how do I want to package my products? Paper vs plastic; kraft recyclable bags vs gloss bags; bags vs boxes; tissue paper vs wrapping paper.
(vii) Brand - what is my branding? Will my packaging convey the message of my brand identity to the rest of the world?
If you?re trying to promote an environmentally friendly image for your business, choose brown or white kraft paper bags or non woven PP bags. Kraft bags are 100 per cent recyclable, whilst the non woven bags are re-useable. Your customers will appreciate the fact that you are concerned about the environment and doing your bit to reduce, re-use, and recycle.
Choosing the right type of packaging is really crucial in promoting the branding and image of your company. It also serves to protect and enhance your valuable items so your customers are 100 per cent satisfied with their purchase.
Be sure to select the correct type of packaging that is suitable to your business, both in terms of your product range, and more importantly, your budget. Your packaging account manager should be able to advise you on the best packaging solutions that represent a perfect fit for your business.