Briefs
Designers do jeans
NATIONAL: Designer brands Toni Maticevski, Bec & Bridge, Hussy and Nicola Finetti have been selected for the latest charity t-shirt drive by chain retailer Jeanswest. Since launching its Designer Charity Tee Collection in 2005, Jeanswest has collaborated with the likes of Wayne Cooper, Kirrily Johnston, Alice McCall, Camilla and Marc and Alannah Hill. Priced at $29.99 and available from Jeanswest stores from October 4, the tees will see $10 donated to Pink Ribbon Day from each sale.
Loud launch
MELBOURNE: Distribution house KCX Australia has turned to social media to promote its latest celebrity import. Dream Out Loud, a fashion label launched by Disney Channel star Selena Gomez, will have a social networking strategy developed by brand specialist agency Lime Door Brands. Available exclusively at discount department store Big W, the tween range includes skirts, dresses, blouses, cropped denim jeans, scarves and shorts priced from $15.95 to $24.77. Gomez has 7,703,818 Twitter followers and 7,936,320 Facebook fans.
Fashion forward
BRISBANE: A $300 million redevelopment of Westfield Carindale has been confirmed, with work scheduled to commence in late 2010. Westfield Carindale is among Brisbane’s largest regional shopping centres, with 114,930sqm of gross lettable space. It houses two department stores, two discount department stores, three supermarkets, an eight-screen cinema and some 290 specialty retailers. It is understood the redevelopment will have an increased focus on fashion and feature a range of Australian and international designer brands.
Power of television
SYDNEY: Hosiery brand Voodoo has recorded a bumper week of sales, following coverage in a ‘tan tight’ trend report on television program A Current Affair. Screened on September 9, the report saw Voodoo’s Glow range record strong sales in the following three days. Its Toeless line virtually sold out at department stores Myer and David Jones. Both retailers have since ordered replenishment stock. The weekend of the report’s airing date also proved lucrative for the brand, with sales up 23 per cent on the previous period.