The Safilo Group will increase its distribution of Hugo Boss eyewear in Australia following local success with the brand.
The manufacturer and distributor is set to release BOSS Orange eyewear into Australia to complement its existing distribution of the BOSS Black and HUGO ranges.
More casual in style than Hugo Boss' other eyewear lines, the BOSS Orange range will feature 10 optical and 10 sunglass styles. Key items include steel aviator sunglasses in grey, black and gold, as well as women's 1980s style acetate sunglasses available in colour combinations including lilac with aubergine and orange with white.
Safilo revealed it had already secured over 50 stockists for the BOSS Orange eyewear range, including 1001 Optical.
Safilo Group is a licensee for Hugo Boss eyewear as well as for a number of other brands including Max Mara, Tommy Hilfiger and Alexander McQueen. The company also produces its own eyewear lines under the brand names Safilo, Carrera, Oxydo, Blue Bay and Smith Optics.
Erin O'Loughlin