SYDNEY: Bonds has issued a Facebook call out for design feedback on its classic 'hoody' top, before creating its next collection.
The underwear and casualwear label owned by Pacific Brands has invited fans of the brand to attend a workshop session in Sydney to give their viewpoint on past and present designs.
Sessions for women aged 24 to 45 will be held on Tuesday October 19 in Wentworthville and on Wednesday October 20 in Wooloomooloo at 6pm to 7pm, or 7pm to 8pm.
A spokesperson for Bonds said the brand wished to undertake more consumer research, to understand their needs and attitudes before product development.
"Bonds have a very considerable group of engaged consumers on its Facebook page who are eager to voice their opinion about Bonds and to whom we love to offer up the opportunity for them to talk," the spokesperson said.
Around 200 people have ticked the Facebook ‘like’ icon to indicate their approval of the invitation. A number of consumers have already written suggestions on Facebook regarding how to improve the product.
“Get your sizing right. I always have to buy 1 or 2 sizes bigger than any other brand. And yes it’s always stripes. Or grey or black. Something different. As much as I like black”, wrote Facebook user Christine Wood.
“Make the hondies (sic) bright with the word bonds (sic) on it or somthing (sic). But make them stand out,” wrote Ruby Bambrick.
Bonds said it would provide participants with a gift bag for their effort.