NATIONAL: Bonds has teamed up with Myer in a power effort to drum up consumer enthusiasm in the lead up to Christmas.
It has launched a ‘Brilliant Basics’ pop up concept in six Myer stores nationally, to feature 13 classic items from the Bonds apparel ranges for men and women.
Key to the offer will be items from the new Made 2 Share collection, fronted by brand ambassadors Michael Clarke and Catherine McNeil. These items are designed to be worn by either men or women.
Prices start from $19.95, with a simple colour range of grey, white and black predominant. Pieces include striped tank tops, T-shirts, shorts, skirts, bodysuits and leggings.
Designed by architect Kelvin Ho, the minimalist pop up spaces have been created using recyclable parts that can be flat packed, easily transported and assembled. Recyclable packaging includes pizza boxes and shoe boxes.
Myer stores participating are Sydney city and Bondi Junction in NSW, Melbourne city and Chadstone in Victoria, Brisbane in Queensland and Karrinyup in Western Australia.
To launch the concept, Bonds is hosting a live installation and styling session for customers at Myer Melbourne on Friday November 26 from 11am to 3pm.
The pop up stores will be open until December 22.