Stalwart menswear brand Dom Bagnato will seal its 17-year partnership with department store Myer through the launch of an exclusive line dubbed ‘Domingo’.
The new line was quietly trialled over the spring/summer 2010 season with a high-profile launch set to take place over autumn/winter 2011, landing in 18 Myer locations nationally. Founder Dom Bagnato said the brand will not retail through the company’s flagship store in Melbourne Central or be offered for wholesale to independent boutiques.
Unlike the Dom Bagnato label, which is available through 11 Myer stores, Domingo will not operate on a concession model and has been developed in close partnership with Myer’s buying team.
“This is an exclusive Myer project,” Bagnato confirmed. “The marketplace was demanding a high-quality, youthful collection with a European flavour and this is something we both wanted to achieve. It’s a different target market, styling and look to the Dom Bagnato brand.”
The line will retail at slightly lower price points to its brother label, with suits at $499, shirts at $89.95 and ties at $69.95. Domingo will release two seasonal collections annually, with an average of two to three suit styles and six shirt styles in each range. While Dom Bagnato is predominantly manufactured in New Zealand, Domingo is produced in top-line factories based in China.
The family business was established by Dom and Pia Bagnato in 1984. Daughter Melina Bagnato and son Nunzio Bagnato joined the Melbourne-based firm last year.
Assia Benmedjdoub