Aussie company finds la dolce vita

QUEENSLAND: Australian childrenswear label eeni meeni miini moh has had a taste of the good life.
Exhibiting alongside the likes of Armani Junior, Dolce and Gabbana and Versace, the label launched into the Italian market at a prestigious fashion fair in Florence. Director and designer of the company Elizabeth O'Conner-Cowley said the fair, Pitti Immagine Bimbo, is part of wider plans to expand into the Northern Hemisphere.
"Although we are still looking for growth within the Australian market, there are only a limited number of high end children's boutiques," she said. "So in order to continue the expansion of our business we had to look at international opportunities. We were thrilled to receive an invitation to exhibit our product there."
Catering for babies aged zero to three months and zero to 24 months respectively, the company's two main lines, 'Pure' and 'Essential', feature a range of apparel and accessories for children including sheet sets, playsuits, singlets, bib and burp cloths and sleeping sacks. The Pure collection is priced from $29 to $59 for apparel items and $39 to $189 for linen products. The Essentials line, which is largely comprised of baby garments, is priced from $27 for a bib to $64 for a hooded jumper.
While the company has enjoyed a strong position within the Asia/Pacific market since 2001, Cowley said the recent appointment of a national/export sales manager has boosted its international standing.
Securing stockists in the US, France, Italy, Germany, United Arab Emirates and Spain at the fair, the brand will now be stocked at upmarket boutiques and lifestyle/gift stores throughout the regions.
"With our continued development in the Northern Hemisphere market, our product range will continue to grow. We are also planning to launch our collection in the UK in September."