The London-headquartered company, which attracts 11 million visitors per month to its portfolio of 800 brands and private collections, has commenced advertising jobs for an Australian website launch, including the position of ‘international launch manager’. When Ragtrader stumbled across the latter UK job listing, the role detailed was to “co-ordinate the launch of a local Asos site in Australia and the continuous improvement of the content, service and marketing activities post launch”.
Asos international pr manager Kevin Fegans remained coy on details, but said more information on the Australian website launch would be released to Ragtrader in coming weeks.
“We are in the process of planning our communication launch strategy and currently meeting with local PR agencies,” he added.
The company has been forthright about its plans to capitalise on strong online spending in Australia, revealing it as its third largest market at the L’Oreal Melbourne Fashion Festival Business Seminar this year. In an interview with Fairfax newspapers at the time, Asos buying executive Jo Hunt revealed the strategy was two-fold: “I’m here to find the latest Australian fashion, and then sell it back to Australians. This country has become a very important market for us in recent years.”
Assia BenmedjdoubUK online shopping platform Asos looks set to ramp up its assault on the Australian market, with a dedicated launch team and PR agency currently being assembled.
The London-headquartered company, which attracts 11 million visitors per month to its portfolio of 800 brands and private collections, has commenced advertising jobs for an Australian website launch, including the position of ‘international launch manager’. When Ragtrader stumbled across the latter UK job listing, the role detailed was to “co-ordinate the launch of a local Asos site in Australia and the continuous improvement of the content, service and marketing activities post launch”.
Asos international PR manager Kevin Fegans remained coy on details, but said more information on the Australian website launch would be released to Ragtrader in coming weeks.
“We are in the process of planning our communication launch strategy and currently meeting with local PR agencies,” he added.
The company has been forthright about its plans to capitalise on strong online spending in Australia, revealing it as its third largest market at the L’Oreal Melbourne Fashion Festival Business Seminar this year. In an interview with Fairfax newspapers at the time, Asos buying executive Jo Hunt revealed the strategy was two-fold: “I’m here to find the latest Australian fashion, and then sell it back to Australians. This country has become a very important market for us in recent years.”
Assia Benmedjdoub