SYDNEY: Alannah Hill's flagship store in Oxford Street, Sydney, has undergone a makeover.
The move coincides with the launch of the long established designer's spring/summer 09/10 collection, as well as a supporting billboard advertising campaign set to be revealed in Melbourne and Sydney.
The store captures Hill's signature feminine style, with a pink and red colour palette, shimmering surfaces, bevelled mirrors, intricate glass mosaic tiles and vintage crystal floral chandeliers. Large sized change rooms feature floor to ceiling Hollywood lights.
The womenswear store was recreated by Melbourne based interior designer David Hicks, who has previously designed retail spaces for fashion labels including Calibre, Scanlan & Theodore, Bettina Liano and Witchery.