Ain't no-one like nobody
Only months after locking in its second lucrative contract with New York department store Bloomingdales, the company has just announced its launch into the Swedish market.
Securing five major stockists in its first showing, Nobody will debut through NK department stores and Noto, Skindeep, Mouche and B-Spoke boutiques from February 2007. This will significantly add to its current distribution base across the European, American, Canadian, Asian and Australian regions.
Creative director Wesley Hartwell said while the company continued to embrace growth within these sectors, its presence in Sweden was influenced by demand rather than business strategy.
"It's all been a relatively organic process for us. We've never had a major push with advertising campaigns or brand hype but have focused our energies on servicing our existing customers. We were approached by a Swedish distributor and decided it was a good market for us."
Alongside its recent growth in the Swedish and American markets, the jeans company has also confirmed a sharp surge in its Japanese operations. Since launching there two years ago, Nobody has acquired more than 15 stockists and just landed a distribution deal with major department store, Isetan Shinjuku. The deal will see Nobody apparel hit stores later this month and again in February.
Hartwell believes that by signing on with a major showroom in Tokyo, the brand will further boost its retail presence in the area.
"Japan is one of the areas we're most excited about in terms of expansion and vision. I think working in the Japanese market suits us perfectly, it is all about mutual respect and long term relationships."
While no further markets have been confirmed at this stage, Hartwell said the company would look at maintaining its core customer base in the coming months.
"We're not a company that's looking at growing quickly or mass production but if we do go into a new area, it will be an organic decision; our focus is on product not on strategy."