SYDNEY: New Zealand retailer 3 Wise Men is furthering its advance into the Australian market with stores in Sydney, Melbourne and Canberra on the cards.
The boutique menswear brand is opening its second local store in the newly renovated Mid City Centre in Sydney's CBD on June 1.
3 Wise Men owner Richard Miles said he was excited about “finally” securing a presence in the city hub.
“Good retail leases have been extremely tightly held over the last 18 months and the opportunity to secure space in the Mid City Centre could not come soon enough,” Miles said.
The move will also allow 3 Wise Men to better implement its 'office visit' program.
Currently operating out of its Paddington store, the program involves showcasing the label's range to business board rooms, taking orders and delivering product the same afternoon.
The office visit program will be relocated to the Mid City Centre store from June.
In addition to the Paddington and CBD sites, the brand also operates an Australian online store. Miles revealed he is considering additional retail locations in Melbourne and Canberra.
3 Wise Men specialises in cotton business shirts and currently has four stores open across New Zealand.