Russell Athletic site a winner

MELBOURNE: The Australasian arm of global sports fashion brand Russell Athletic has been awarded the IMA (Interactive Media Awards) Outstanding Achievement Award in the 'Fashion/Style' category. A spokesperson for Russell Athletic said the site's win was achieved because it ranked highly on several criteria including design, content, feature functionality, usability and standards compliance & cross-browser compatibility.

"The Outstanding Achievement award is an extremely challenging award to win. The website has excelled in all areas of IMA's judging criteria and represents a very high standard of planning, execution and overall professionalism."

The site, located at russellathletic.com.au, had been required to successfully pass through IMA's comprehensive judging system before being announced a winner on November 21. Judges utilised a points-based scoring system which allowed each entry to receive a maximum of 500 points, with russellathletic.com.au scoring 470.

Given the steady recent growth of e-tail in Australia on the back of rising demand from younger consumers, the win represented Russell Athletic's commitment to growing its online presence, the spokesperson said.