Those in the fashion business love nothing more than a goos knees-up and a chance to get out and about.
One hot dot
Online vintage store Dorothy & Evelyn celebrated their launch into the real world with a nostalgically new party in Melbourne's St Kilda late last month. The label's flagship store was transported into a different era after guests were treated to the tastes of generations past with the store's classic couture accompanied by Pimms cocktails, fairy floss, popcorn and old-time sneaky treats like Iced Vovos and snow balls.
Music to their ears
Apparel retailers The Just Group, YD and Fast Future Brands put business aside recently when representatives of both companies were invited by instore music supplier Mood Music to attend the ARIA awards. Pictured enjoying the action is Chantelle Hayes from the Just Group with Helen Kim from Fast Future Brands.
Raining on my parade
Children models stole the show when Seafolly launched its 2008/09 swimwear collection at Vaucluse's Nielsen Park recently. The rain failed to dampen the spirits of fashionistas brave enough to dare the car dash and once inside they were treated with fresh coffees and delightful snacks. Pictured enjoying the view is Drew Frame, Sue Humberstone, Danijela Terzic and hosts Anthony and Andie Halas.
Dogged out
The invites hinted at it but few believed Snoop Dogg would actually appear at the new season launch of sunglass brand Arnette until the US rap star meandered through the door. Staged at new Sydney hotspot Nevermind, guests included Scott Robertson and Steve Lowe, pictured with the guest of honour himself.
King hit
While Australia has been flooded with a plethora of shapewear products in recent months, the recent launch of Spanx at Sydney's Botanical Gardens Restaurant helped give it some super charged fire power. Jets International director Leon Kawalsky launches the brand along with an audio visual endorsement from fashion loving celebrities Opraf Winfrey, Katie Holmes and Beyonce.
Girls night in
Mother Nature proved no match for knicker brand Underwear of Sweden, which defied a Sydney downpour to stage a fundraiser for the Breast Cancer Foundation. Over 300 women flocked to Manly's Wharf Hotel as part of a 'Girls Night In' celebration, raising close to $5000 in much-needed funds while enjoying cocktails, canapes and a fashion parade to boot. Pictured is guest MC and model April Rose Pengilly with father Kirk.
Oh la la
In the true spirit of Parisian naughtiness, Moss & Spy designer Lia Tsimos decided to stage her autumn/winter 2008 collection launch at a decadent nightclub in Sydney's infamous Oxford Street. During high afternoon. Cocktails, champagne and French-inspired canapes greeted guests on arrival at De Nom, along with Tsimos who described the collection as "Paris Opera meets Baroque styling". She is
Just a note
Electronics powerhouse Asus was intent on making a fashion statement at the launch of its 'Green Collection' notebooks. The company staged a runway show featuring the latest ranges from designer labels Calvin Klein Jeans and Marnie Skillings, with models clutching its Bamboo, N Series and EEE PC S101 gear as accessories. The event, which took place at the Overseas Passenger Terminal in Sydney, was also filmed for an episode of Channel Seven series Make Me A Supermodel. Pictured is jewellery designer Zoe Sernack (in grey) with sister (and Nookie designer) Nikita.