Virtual showcase gets real

By Belinda Smart

04 Mar 2008

SYDNEY: Virtual fashion showcase The White Book has announced its first 'real' fashion exhibition.

To be held at Gaffa Gallery in Sydney’s Surry Hills from April 24 to May 6, labels on show will include Vicious Threads, Charmaine Baltis, Smena, Mwasi Kitoko, Ghost & Lola, Premonition, Alexi Freeman, BelleBika, Limedrop, Kanchi and Lady.

The White Book creative director Sapna Trivedi confirmed Gaffa had been chosen as the venue for the exhibition as it was an artist-managed gallery committed to providing a creative space for emerging talent and was supported by the Australian Council for the Arts.

Falling during Rosemount Australian Fashion Week – which runs from April 28 to May 2 - the exhibition would present pieces from participating designers' spring/summer 2008/09 collections "in an intimate and innovative environment", Trivedi said.

"This unique exhibition aims to create greater awareness and exposure for labels to a fashion, art and design loving audience, most of whom often do not have the opportunity to be involved in the industry only fashion week events."

Located at thewhitebook.com.au The White Book was launched as an online space to promote Australian fashion locally and internationally.