Fashion chain Witchery, now officially part of the Country Road Group, has achieved record results from its latest campaign, which generated more than $1 million.
The retailer has confirmed that the 2012 White Shirt Campaign, part of a partnership with Madison magazine and the Ovarian Cancer Research Foundation (OCRF), raised in excess of $1 million dollars for charity, marking the largest amount to date.
The campaign aims to generate awareness and raise vital funds for the OCRF’s research endeavours in their quest to establish an early detection test for the disease.
Each year, Witchery has designed a capsule collection for men and women for sale, with 100 per cent of gross proceeds donated directly to the OCRF.
In total, the initiative has raised over $3 million for the OCRF, with funds funnelled into the prior appointment of two full-time dedicated OCRF research scientists, Witchery Research Fellow Dr Adam Raincsuk (Phi ) and Witchery/Madison Research Fellow National Nurse Nicole Fairweather (Phi).
Country Road Group CEO Iain Nairn said the campaign was the most successful to date and has spurred Witchery on to build on the initiative going forward.
“The White Shirt Campaign is at the centre of Witchery’s enduring charitable partnership with the OCRF. This year has been the most successful campaign to date and we are so proud of our ongoing partnership with the OCRF,” he said.
He also revealed that from November, the Witchery Silver Gift Collection will be available in store and online with 10 per cent of gross proceeds being donated to the OCRF, and plans underway for a “bigger and better” White Shirt Campaign for 2013.
As previously reported on ragtrader.com.au, Country Road Group acquired the Witchery Group, including its Witchery and Mimco labels, from Gresham Private Equity earlier this month in takeover worth $172 million.