• Willow: Dubious departure.
    Willow: Dubious departure.
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After a falling out with Apparel Group, Kit Willow is back.

Willow plans to launch her highly anticipated new label in 2015 - KITX.

The design-led brand will have a strong ethical focus, with competitively priced ready-to-wear ranges and footwear.

Willow was pushed out from her namesake brand in November 2013, after its acquisition by Apparel Group just over two years earlier.

KITX is the culmination extensive research, consultation and collaboration with key global organisations concerned with sustainability and ethical fashion.

This includes Nest and Global Organic Textile Standard (GOTS).

"KITX is committed to being an example of true style for the modern global era which includes our ethics and values, we simply don’t believe in quality without honesty and integrity without compromising the products high-quality, design-led style."

The launch SS15 collection will be unveiled from mid-February and during Paris Fashion Week in March.

Available through wholesale distribution, selected stand alone boutiques, a KITX boutique and online, the first range will be released to buy later in the year.

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