Bras N Things has debuted its new Vamp collection with enhanced sizing.
The new collection now features products up to a size 16F, after the brand previously announced its intention to focus on the 'everyday woman'.
Bras N Things general manager of product Francesca Anderson said the new collection was developed with a focus on giving consumers more options.
“Since it launched last year, Vamp has become one of our customers' favourite ranges. For the first time, Vamp now features a full cup offering along with the new sweetheart contoured balconette bra shape, giving our customers more options than ever.”
Bras N Things national marketing manager Natalie Chalmers said the collection was developed to appeal to new customers while also attracting a new audience.
“The Vamp woman is confident and strong so this campaign gave us the opportunity to have our beautiful talent 'doing it for themselves'.
“This campaign marks an evolution in our Vamp range, there is still the strength, sass and confidence of the collection that our customers love but we're also showing off the softer, feminine features of Vamp.”
The Vamp collection is available now from Bras N Things stores Australia-wide and online.