The Cotton On Group has teamed up with four AFLW players to design t-shirts to inspire up-and-coming female football players ahead of the 2020 season.
Supporting the AFLW competition since first bounce in 2017, Cotton On has teamed up with Ebony Marinoff (Adelaide Crows), Ellie Blackburn (Western Bulldogs), Lily Mithen (Melbourne Football Club) and Kaitlyn Ashmore (North Melbourne Kangaroos) to design the tees.
The #GENW tees feature catchphrases such as 'Set The Standard' and 'She Who Dares Wins', representing what each of the player's stands for.
The t-shirts are also made from 100% sustainably sourced cotton with all proceeds from the sales going to the AFL Women's Football Foundation.
In partnership with the Australian Sports Foundation, the AFL Women's Football Foundation supports the growth of grassroots women's AFL across Australia.
In a statement, Cotton On said it was honoured to support the AFLW.
"As a business that exists to make a positive difference to people’s lives, this unique partnership between the Group’s internal talent and AFLW players in support of women’s football at a community level is something we’re incredibly proud of."
The t-shirts are available now on the Cotton On website and in supporting AFLW Club Stores.
The #GENW tees retail for $29.99.