Nearly half of Australians aged between 18-64 have used a wearable device and that same number again intend to buy a wearable in the next six months, we reported in October.
WGSN reports on a new venture launched by Topshop: contactless payment accessories.
Topshop has teamed up with Barclaycard to reimagine contactless payment, from an obscure tech concept to a fashionable must-have.
The bPay and Topshop collaboration is a range of accessories, from wristbands to smartphone cases all created with a small bPay contactless chip in.
The chip then links to a secure digital wallet, so that customers can tap and pay wherever they see the contactless symbol.
The move is a brilliant way to engage the shopping public with the idea of wearables, and make it even easier for consumers to make their purchases.
The collection of accessories are also nice and small, making them ideal to shop on the go, from your lunch break to after-work drinks.
"I’m totally sold on this. Or, more specifically, sold on the key ring,” says WGSN Global Chief Content Officer Carla Buzasi.
"My current key ring is my Triyoga pass, which I scan whenever I head to yoga classes, meaning I can leave everything bar my keys and yoga matt at home.
"It’s not rocket science, it’s just easy, and if it was easy and looked pretty – my Triyoga pass is a small plastic tag with a bar code on it! – I can’t see why I wouldn’t use it.
"Going forward, I expect more of these collaborations, and pretty fast, as other banks and fashion brands – both high-end and high street – jump on the bandwagon."
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