Australian luxury retailer Parlour X has announced the relaunch of its newly revamped eCommerce website.
Founder Eva Galambos, who launched the business in 2001, said this is a new era for Parlour X.
"It's really rare to service luxury bricks-and-mortar and eCommerce at exactly the same time. We wanted to think carefully about what each of them do well, and how each of them serve our clientele."
The new parlourx.com has been restructured with improved navigation and functionality throughout, allowing customers to explore detailed product information which is styled, edited and produced in-house.
It also features upward of 30 pieces of original content per week.
This includes ‘the journal’, which features designer interviews from Massimo Giorgetti (MSGM) to Kym Ellery, alongside city guides from captains of industry and showroom diaries direct from Paris and Milan.
"In my mind it's all about making Parlour X as inspiring as possible. The new parlourx.com reflects our commitment to continually striving to deliver the best and most innovative retail experience nationwide,” Galambos said.
Parlourx.com stocks brands such as Valentino, Chloe, Balenciaga, Comme des Garçons, Stella McCartney, Vetements, Fendi, JW Anderson, Sacai and the latest arrival, Loewe.
Purchases are converted with a three-step check out and next-day shipping Australia wide.
Galambos said the business has been building 150 square metres of warehousing space over the last six months.
Located within the boutique premises in Sydney's Paddington, the space will execute operations, logistics and facilitation of all online orders.
"For me, what’s important is to really leverage the wonderful expertise we have for our clients. I think our clientele expects experiences within Parlour X, both boutique and online, to be equally sophisticated in their offering," Galambos said.