Close×

Under Armour has launched a new sleep and recovery system in Australia.

Under Armour’s Athlete Recovery Sleepwear is available now for both men and women priced from $80 to $120.

It is available via www.UnderArmour.com.au and in Under Armour stores in Chadstone Shopping Centre, Victoria and Pacific Fair, Gold Coast.

The product launch includes the brand’s first-ever Athlete Recovery Sleepwear powered by TB12™ and the UA Record™ app experience.

Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete and American Football quarterback, Tom Brady.

Under Armour has incorporated the bioceramics technology–used and validated by TB12–into a pattern lining the garments, which are designed to maximise comfort and fit.

The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, reportedly helping the body recover faster while promoting better sleep.

“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program," Brady said.

“Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day.

"I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world.”

Under Armour’s UA Record mobile app contains a Sleep Recovery System, which provides a deep understanding into an athlete’s sleep schedule and helps users set smart guardrails and goals that put them on a path towards sleep optimisation.

The Sleep Recovery System works by:

• Tracking sleep: Using UA Band, a phone or supported third party sleep-tracking device, this feature automatically monitors your sleep each night.

• Delivering detailed analysis: A proprietary 14-day Sleep Score assesses the quality of sleep; requiring users to establish consistent patterns of quality sleep to improve, while the UA Body Clock establishes consistent bed/wake times.

• Custom coaching: UA Record offers timely reminders, insights, and tips to provide direct guidance on how to improve sleep habits and maximise recovery and performance. By using the Athlete Recovery Sleepwear and UA Record together as a system, athletes will be able to accelerate recovery time and gain a deeper understanding of their sleep.

As part of the system, Brady also helped develop six steps to better sleep to further educate athletes.

Under Armour’s sleep initiative is backed by a collaboration with Johns Hopkins Medicine centered around tracking, understanding and analysing sleep patterns.

Under Armour has engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviors.

This in-depth evaluation on sleep comprises the first scientific study powered by the Under Armour Connected Fitness platform and will help shape the brand’s sleep products and UA Record user experience.

comments powered by Disqus