An iconic underwear brand is giving Australian women the support they need.
Triumph has launched the campaign 'Find the One' to help women in need transform their lives and achieve independent financial success.
The company is partnering with lingerie stores across Australia and New Zealand in support of the 'Dress for Success' charity that will drive the campaign.
Significant donations from purchases of their bras will be donated to the charity as part of the initiative.
For every 20 bras purchases in nominated stores across the nation, Triumph will donate one bra to women aided by Dress for Success.
The aim is to fit 500,000 women throughout the campaign.
Triumph Australia and New Zealand head of brand, Nicola Hodgson believes the cause is imperative to the empowerment of women.
“With an estimated donation value of $50,000, this partnership aims to raise much needed awareness of the Dress for Success charity, as well as encourage consumers to get involved, get fitted and contribute to the donation of lingerie.”
Dress for Success regional director of Australia and New Zealand, Sue Lewis-O'Halloran says that confidence is key when it comes to tackling challenges.
“Attending an interview after years out of work or for the first time is a daunting experience for many of the women we serve. You can never underestimate how much of a confidence boost this beautiful Triumph lingerie will offer these women and how this will contribute to helping them transform their lives.”
Triumph currently operates in around 120 countries, serving 40,000 wholesalers and employing more than 36,000 people.