Fame and Partners has announced the launch of its Anti Fast Fashion Shop, with the aim of disrupting the fast fashion industry.
The anti-pollution, anti-waste, and anti-uniformity approach is geared toward taking a stand against the mass-produced, fast fashion culture and encouraging women around the world to do the same.
Customers can shop luxury, of-the-moment, customisable looks that are ethically made-to-order on demand in under two weeks, dramatically reducing fashion’s impact on the environment.
The brand has implemented this made-to-order, low-waste approach as a means of encouraging women to help reduce fashion waste while expressing their personal style.
Fame and Partners CEO and founder Nyree Corby said the decision to launch the store was reflective of the changing attitudes of consumers globally.
"Now more than ever, women are demanding more from the brands they support, so Fame and Partners is taking a stand against this mass-produced fast fashion culture.
"In the Anti-Fast Fashion Shop, we ethically produce every piece of clothing on-demand, meaning that every item made already has a home to go to. Since we don’t have excess stock, we don’t have excess waste.
"This anti-pollution, anti-waste, and anti-uniformity approach makes for fashion women can feel good about – all at affordable prices and made-to-order in under two weeks."
Over the next few months, the brand will be rolling out 101 new pieces ranging from $169 to $459, including pants, tops and more dresses.
The made-to-order in under two weeks service is available to customers Australia wide from the Fame and Partners site.