Close×

Could Zara Australia customers soon be paying via mobile phone?

Zara has reported an 11% increase in net sales for the first six months of fiscal 2016.

Sales for the period grew to €10.47 billion ($AU7.1 billion) with operating profit rising 8% to €1.61 billion ($1.09 billion).

While parent company Inditex emphasised the growth of its retail network, omnichannel solutions were also attributed to sales growth.

“Both our online and bricks-and-mortar stores are seamlessly connected, driven by platforms such as mobile payment, and other technological initiatives that we will continue to develop,” Inditex CEO Pablo Isla said.

In line with this development, Inditex launched mobile phone payment in all stores in Spain.

In a statement to the market, the group said its objective is "gradually extending the service to other countries."

The new service is available to customers both in the form of online apps for eight of Inditex’s brands and a specific app for the whole Group called InWallet, which users can download from the platform serving their respective operating system.

All of the Inditex Group’s apps – Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe – appear under the name Wallet.

These apps, along with InWallet, allow customers to fully manage their shopping receipts on and offline, doing away with the need for paper receipts.

While Zara has continued to spread its retail footprint across Australia, Zara Home is the only brand will services online transactions.

The eCommerce platform is available is 39 markets, with 11 new countries introduced in the first six months of 2016.
These include Bulgaria, Croatia, Slovakia, Slovenia, Estonia, Finland, Hungary, Latvia, Lithuania, Malta, and the Czech Republic.

comments powered by Disqus