Less than six months after launching a new website and three boutiques in the UK, Australian lingerie label Honey Birdette has launched an online store in the US.

The new platform sees the label offer faster delivery, easy postal returns and an expanded product range dedicated for the US market.

MD Eloise Monaghan said the market has been a lucrative performer.

"Honey Birdette has experienced a 374% increase in online sales to the US in the last 12 months.

"The new e-commerce platform aims to enhance the consumers experience."

Honey Birdette is with the brand set to roll out stores in the US in the near future.

For more on the brand's international plans, pick up Ragtrader's May edition.

New collections will arrive online each week concurrent with Honey Birdette’s stores in Australia and the UK.

Customers in the US have previously had to visit the retailer’s international website in order to buy online.

This involved browsing and ordering items priced in Australian dollars.

The launch of the US e-commerce site aims to improve the customer experience while also enabling a number of new online services.

Customers who buy online can receive free delivery in the US for any orders over the value of $50USD.

Honey Birdette has also tapped a payment servic for the store, allowing shoppers to buy now and pay later for purchases.

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