• The Iconic x Good American
    The Iconic x Good American


The Iconic has added Kardashian denim and activewear brand Good American to its brand assortment.


It will offer customers the brand's full denim sizing range, including the famed size 15.


The partnership comes in line The Iconic's continuing focus on offering inclusive products for all shapes and sizes.


Founded by Khloe Kardashian and fashion entrepreneur Emma Grede, the product range is available in sizes 00 to 24.


Orders will be completed from The Iconic's fulfilment centre.


The Iconic's chief category management officer Mareile Osthus said the brand was the perfect alignment with its own ethos.


“We love Good American’s founding story and the meaningful connection they have to their customer.


“As a like-minded brand with a purpose and body positivity ethos close to our own, we are incredibly excited to welcome Good American to The Iconic family.


“We strive to curate the best and most inspiring brand assortment for our customers, and we are thrilled to be bringing Good American’s inclusive denim and activewear to Australia and New Zealand.”


The range launched on February 7 with further product lines to be added later in the year.


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