Online fashion retailer The Iconic has appointed three ambassadors to push three hero brands for the coming season.
The Iconic spring/summer 2014 campaign features Australian actress Samara Weaving, Grammy-winning Foxes and global street style icon Julia Sarr-Jamois.
Weaving has been appointed as the face of Tigerlily, with Sarr-Jamois taking on River Island and Foxes fronting Cameo's summer offering.
The New Icons of Fashion Campaign launched mid-August.
The campaign has a social media component, with consumers invited to Instagram their personal New Icons of fashion to win a $250 shopping spree at The Iconic.
Consumers can enter the competition with hashtag #NewIconsOfFashion.
