Fashion etailer The Iconic has confirmed a shake-up in its senior ranks as it gears for a year of “strategic growth”.
The company, which launched in Australia late 2011, has strengthened its senior team with the appointment of a new CFO, marketing director and head of customer retention.
Adrian Gribbin, former CFO and head of operations for Styletread.com.au, joins The Iconic team as its new CFO, with former Westfield employee Sally Bonner appointed as The Iconic marketing director.
Gribbin is also a chartered accountant who qualified with PWC and has previously worked in advisory roles for traditional and new media companies before working with one of the UK's most successful Internet businesses, Freeserve.
Bonner also has an extensive background in traditional retail marketing in Australia and Canada as well multi channel engagement, digital content and stakeholder management.
Clare Zacka, who has previously worked fore brands such as David Jones American Express and CBA's Commonwealth Awards, has a,so been appointed by The Iconic as its new head of customer retention.
Commenting on the appintments, The Iconic CEO Patrick Schmidt said growth was a key focus for 2014 as The Iconic looked to expand its market leadership position and consolidate its successes since its October 2011 launch.
“The Iconic is a company with great people, a clear strategy to sustainable success and total commitment to delivering an unparalleled customer experience, supported by amazing products, great service and the latest technology,” he said.
“We have an amazing team which constantly wants to push the boundaries in customer experience and these appointments, with their extensive experience and impressive track records, reinforce that commitment. With more than 1 million orders, 250 000 IOS app downloads and a 90 per cent net promoter score rating, we are in a great position to take e-commerce to the next level in Australia.”