The Dom has signed its 300th brand, citing a change in consumer habits for growing sales.
The outlet site features daily drops from brands such as Adidas and Hugo Boss, offering last season clearance stock alongside new season items.
The Dom CEO Justin Seskin said current market conditions are spurring growth, as consumers seek value amid economic change.
“We are seeing increased stock in market and expect it to continue into 2023," he said. "This is great for The Dom, and our customers. We want to provide customers with an exciting place to shop great fashion at great value.
"On any given day, we have over 20,000 products on site and all at the best deal available in Australia.”
Adidas Australia GM Steve Castledine said the platform offers a new experience for customers.
“We’re excited to partner with The Dom and in turn, be part of innovating the outlet shopping experience for next generation customers, whilst as a business, accelerating our sales in a new and relevant channel."
The Dom launched in 2021 as an elevated marketplace targeted at Gen Z and millenials.