Target relaunches

Target Australia has relaunched its designer collaboration series - but the first collaborator might surprise you.

Target Australia announced celebrity Dannii Minogue as the next partner for the program earlier this year.

The range has now been confirmed to launch into stores on August 7.

Minogue has created a collection aimed at the petite womenswear market.

Target MD Stuart Machin said the initiative is based around demand.

Machin pointed to research which showed more than one third of Australian women aged 14 - 39 stand less than five foot three inches tall.

More than 43 per cent of women over 40 also fall into this category.

The first collection will be followed by two more in the six months following, with prices from the current line from $39 to $89.