Target Australia has upgraded its denim offer in the next stage of its fashion overhaul.
The move follows the release of a trend-driven workwear range and a Bettina Liano line.
The latest denim range features a range of contemporary fits including girlfriend, wide leg, cropped, straight leg and the cult
‘Sophie’ skinny leg jean in new colours, washes and trims.
The collection has styles for women, men and kids.
Across women’s there are a number of options including Target’s main range denim (womens sizes 6-18), Belle Curve (womens sizes 16 - 26) and Dannii Minogue Petites (womens sizes 4P – 16P).
Target has also released Shape Your Body, a range specifically designed with hidden support for a flattering fit.
Target GM of soft goods Jamie Kristow said the new offers are designed to appeal to all ages.
"We are so excited to have a fashion led denim collection for the whole family at a price they will love.
"We have designed the denim range with on- trend contemporary styles, whilst focussing on perfecting our core range of silhouettes, fits and with quality we know will become long term wardrobe staples for Australian families”.
Highlight products from the collection include the Alexa straight crop jean ($39), Frankie wide leg ($39) Tash girlfriend jeans with side panel ($39) men’s Phoenix slim jeans ($39) and the Sophie junior fitted pinstripe jeans ($20).
The new Target Australia denim collection is available now in stores nationally and online.