Fresh off its collaboration with Missoni, Target Australia has landed another designer coup. Dion Lee.
The two will partner for a one-off women's capsule collection on July 2, 2015.
The limited edition Dion Lee for Target range will launch in 35 selected stores nationally and online at www.target.com.au/dionlee
The collaboration part of the retailer’s ‘Designers for Target’ program.
Designer Dion Lee said it was a straightforward decision to release a diffusion range with Australia’s largest retailer.
“As our international business continues to grow, we were excited about the opportunity to create a collection that will give more women across Australia access to the Dion Lee brand.
“I was extremely excited to be contacted by Target with the concept of collaborating. I was familiar with all of Target’s successful international collaborations including Missoni and very happy to be involved in the program.
“The Dion Lee for Target collection is designed to reflect the lifestyle of the contemporary woman, mixing elements of tailoring, lounge and active wear, to create the ultimate modern wardrobe.
“The collection features signature tailored detailing, laser cut and technical fabrications, and a first-ever performance capsule.
“It has been fantastic to work with Target to create my first performance wear pieces, focused on creating modern active wear, balancing function and aesthetics.”
The 35-piece Dion Lee for Target collection features day-to-night clothing, loungewear, performance wear and accessories.
The prices range between $25 and $119.
The Designer for Target program launched in 2006, and collaborates with both Australian and international designers. Target will release the product details of the Dion Lee for Target range in coming weeks.
