Australian multi-brand luxury boutique Parlour X will relocate in August.
The retailer will shift from Fiveways to the historic St Johns Church, Paddington.
Built in 1845, ‘The Church’ is an Oxford Street landmark that will be transformed into a distinguished retail destination.
The new location will incorporate corporate headquarters, a photography studio and offices for its online business.
The architectural fit-out will be created by award-winning Tobias Partners.
Parlour X was founded by Eva Galambos in 2001 and has won multiple accolades as a luxury shopping destination.
It stocks ready-to-wear and accessory designer collections from Céline, Chloè, Balenciaga, Balmain, Saint Laurent, Valentino, Stella McCartney, Azzedine Alaiia, Comme des Garcons and Isabel Marant.
Parlour X also partners with local design talents Ellery, Maticevski, Romance Was Born and Christopher Esber for exclusive capsule collections.