Swarovski Australia will relaunch its Sydney flagship store today with a giveaway.
BeSwarovski & SCS members will receive a Crystal Wishes necklace set gift valued at $149 with any purchase.
The first 50 customers to purchase on Friday also receive a sparkling Swarovski goodie bag.
The Westfield Sydney store has adopted the 'Crystal Forest' unveiled at its relaunched Westfield Parramatta store.
It will stock fashion accessories, home living pieces and watches.
Swarovski executive Robert Buchbauer said the CBD store is designed to entertain customers.
“Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight."
The celebration will be extended to tomorrow, with a live DJ in-store from 10am-3pm, along with sparkling doughnuts.