One is a former head of product for Roxy Asia Pacific, the other is a former Roxy senior fashion designer.
A new surfwear brand is set to shake up the market.
Neontide has launched its online store and will be available across national retailers from August.
This will be the first collection for the brand.
Retail stockists range from Myer, Board Sport Retail (Surf Dive N Ski, Beachculture), Surfstitch and Sandy Bay to independent surf retailers.
The founding members include former executives from surfwear giant Roxy.
Sophie Marshall was the former head of product for Roxy Asia Pacific.
Jennifer Parks is a former senior fashion designer.
Rounding up the founding members is The Fashion Source director Angela Lyons.
Neontide product ranges include Neontide Teen (size 8-14), Neontide Petites (size 0-6) and Neontide Ladies (size 6-16).
The brand aims to offer high-end looks at modest price points, with bikini sets ranging from $69.99 to $99.