Steven Khalil has unveiled the first of many product extensions, as he ramps up to build market share.
The red carpet designer has launched a limited-edition jewellery collection available to purchase online and in store.
Khalil said the move will make the label available to more fans and followers worldwide.
"This collection is very exciting for me as I have always wanted to create beautiful accessible pieces to add to my designs."
The collection features earrings and bracelets, with stones that are all hand cut, polished and set.
All pieces feature a white or gold plated finish on a sterling silver base, with prices starting at $325.
With over 25 pieces in the current collection, the designer has promised more designs will follow.