Spell & The Gypsy Collective has launched an online series of health and wellbeing Instagram Live videos in the wake of COVID-19.
While the business decided to close its Byron Bay boutique on March 24 until April 6, the label launched At Home With Spell to maintain and cultivate a connection with its consumers.
The series includes daily Live videos that cover subject matters ranging from sound meditation to styling sessions presented by Instagram personalities including Ruby Tuesday Matthews, Karissa Sparke and Amelia Edmondson.
Announcing the program on Instagram, Spell co-founder Lizzy Abegg said that the buisiness wanted to do something that felt valuable to its community.
"Over the years, we’ve always felt uplifted and supported by our online community and we know you’ve always been there for us.
"We’ve come together in celebration of one another, in love of similar things, through the good times and the bad (Blue Skies recall anyone?!), through fires and floods, and coming together to support Australia in her time of need.
"During these times of uncertainty we wanted to do something that feels valuable to our community, we wanted to inspire beautifully, bring lightness in a time of darkness.
"We thought we’d reach out to some of our friends to help us find little moments of joy and play while doing the right thing and staying home to flatten the curve!
"We bring you At Home With Spell, a live series with wellness, movement, insight, creativity and styling to keep us connected during the lockdown," she said.
The At Home With Spell program began on March 24.