Specsavers has launched a new collaboration with Ted Baker in stores across Australia and New Zealand.
Specsavers ANZ head of frames and merchandising product, Nelly Soleil, confirmed the range will include metal and acetate frames.
"We are thrilled to be launching the Ted Baker range in our stores nationally," Soleil said.
“The goal was to offer a frame to suit every personality and we are sure we have achieved this thanks to the exceptional attention to detail that the Ted Baker brand is known for.
“We love to bring our customers incredible, inspiring and affordable glasses through our designer collaborations, and this new range from Ted Baker certainly delivers on this promise.”
Ted Baker global creative director Anthony Cuthbertson said the partnership is a perfect fit for the market.
“Specsavers is a trusted retailer renowned globally for its high-quality eyewear and designer portfolio and, as a distributor, has sufficient reach to ensure our beautiful glasses can be made available to as many people as possible,” Cuthbertson said.
“We are delighted to be partnering with them to bring our eyewear collections to Australia and New Zealand.
“Ted Baker is synonymous with its use of print, and we have leveraged this in our eyewear collection to develop a product which is equally as joyful and whimsical as our clothing ranges.”
The women’s range will include Ted Baker’s signature floral prints, while the men’s range creates geometric and graphic patterns.
The Ted Baker collection will launch in Specsavers stores nationally on August 11, with prices starting from $199 for two pairs single vision.