A local label which established its business solely via Facebook has celebrated reaching 100,000 fans, in addition to a 300 per cent sales surge.
Miishka, which launched less than two years ago, recently conquered 100,000 fans and is set to celebrate this week via a 100 hour sale with pieces at 10 per cent off.
The brand, founded in 2010 by creative director Michelle Glitman, has also recently set up its own online store, off the back of its success selling solely through social networking site Facebook.
According to a case study conducted by Facebook to highlight small businesses in Australia growing through the social platform, Miishka gained 1,000 unique buyers in first six months with 30 to 40 per cent repeat buyers.
In addition, the brand – whose revenue at the time was 100 per cent driven exclusively from Facebook – has seen approximately 60 new customers purchase from Miishka every week.
This rapid growth has also seen the Miishka page garner over 80,000 fans since inception, and profit from a sales increase of 300 per cent in the second year of operations.
Looking forward, Glitman said her key focus for the year ahead will be building her website store to attain the same success, in conjunction with the existing Facebook page to increase customer engagement and drive online purchases.
A recent study by market research company Lab42 — which surveyed 1,000 social media users about how they interact with brands on Facebook — found that consumers are now viewing a brand’s Facebook presence as more important than ever.
According to the report, about 82 per cent of respondents said Facebook page is a good place to interact with brands.
However, one of the top reasons to follow a brand on Facebook is to print coupons and discounts.
Consumers (73 per cent) also noted that they have no issue with un-'Liking' a brand on the site if they post too often.
For a full look at how a brand’s Facebook presence is viewed and valued, check out the infographic from Lab42 click here.
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