Hugo Boss has appointed Matthew Keighran managing director for South East Asia, Far East Asia and Oceania.
Keighran, the former managing director of Australia, New Zealand and Japan, has taken up the role after the company announced it would be splitting the Asia Pacific region into two hubs.
Due to the diversity and geographical distance, South East Asia and Greater China have been divided, allowing for the brand to manage the differing customer trends, changes and needs.
South East Asia, Far East Asia & Oceania will be managed by Keighran, who began his career with Hugo Boss in 1998.
Greater China, managed by Marc Le Mat, will cover mainland China, Hong Kong, Macao and Taiwan.