After opening its first store in Australia in 2014, global beauty retailer Sephora will open its 20th store in Adelaide's Rundle Mall next month.
The flagship store will open in October and marks the first location for the brand in South Australia.
Sephora Australia New Zealand country general manager Beth Glancey said that the store comes after high demands from South Australian customers.
"Every time we announce the opening of a new Sephora location we are inudated with requests for an Adelaide store from our South-Australian-Sephora-super-fans.
"We have been eagerly waiting for the perfect location in Rundle Mall for some time now.
"We are excited that we are only weeks away from bringing the fun, dynamic and inspiring Sephora retail experience to our clients in Adelaide," she said.
Glancey went further to say that the brand will be unveiling an entirely new retail concept in Adelaide.
"We are beinging a whole new concept to Adelaide, it's nothing you would have seen in any other Sephora in Australia.
"There will be a big focus on Sephora Services with three beauty services, a Benefit Brow Bar and the first dedicated Skincare Studio in the country.
"It's so exciting to think that when we open we will be bringing the likes of Fenty Beauty by Rihanna, Tarte, Huda Beauty, Sephora Collection, Fresh and Marc Jacobs Beauty to Adelaide for the very first time.
"The opening is only a few weeks away and we can't wait to get there," she said.
Sephora currently has 18 stand-alone stores across Melbourne, Brisbane and Sydney and one concession location in David Jones on Bourke Street.
Sephora currently stocks over 50 exclusive beauty brands.