Sephora Doncaster has commenced trading.
As early as 6am last week, Westfield Doncaster saw 700 customers line up ahead of the store opening at 10am.
The crowds were treated to a countdown as a live DJ manned the decks at Westfield Doncaster.
Beauty influencers Heidi Hamoud and Karla Roccuzzo joined Sephora’s national artistry lead, Alphie Sadsad as hosts of the opening party.
As part of the opening event, Sephora arranged an exclusive coffee cart, complimentary makeovers, beauty giveaways and samples.
Sephora’s country manager Libby Amelia said the brand has had strong traction in Australia.
“We are so excited to present luxurious brands such as Marc Jacobs Beauty, Givenchy, and Tom Ford Fragrance, alongside our continued venture into the niche beauty market.
"For the first time, brands like Votary, Uma Oils, and Kopari will be available in Sephora Australia, and we can’t wait to share their stories with our customers.”
The beauty giant is owned by LVMH, with more than 2,500 stores worldwide.