Sell-out suspenders and in demand vintage bras have resulted in Target bringing forward the launch of its second celebrity endorsed lingerie collection.
Following on from the successful debut of the Von Follies by Dita Von Teese range earlier this year, bosses at Target have moved forward the date of the second batch of product in a bid to meet customer demand.
Target’s business manager of intimate apparel, Sally Shing, said the range will be available from Friday, instead of mid March, ahead of Von Teese's anticipated arrival in Australia, where she will promote the brand and walk the L'Oréal Melbourne Fashion Festival runway for Target.
“The best selling items have been the vintage bra styles and suspenders, with many items sold out on our online store in the first week,” Shing said.
Shing said the new range embraces key features from decades past such as 1950s-style over wire, intricate fishnet detailing, lace finishes and satin quilting.