The rumoured acquisition of Seafolly by an Asian-arm of LVMH could be announced as early as Wednesday.
The iconic swimwear brand is preparing to make a corporate announcement on Wednesday.
Seafolly will host media interviews at Sydney's Park Hyatt on December 3, but has not revealed details on the conference.
Seafolly has reportedly been in acquisition talks with private equity firm L Capital, the Asian-based arm of fashion giant Louis Vuitton Moet Hennessy (LVMH).
Still owned by the Halas family, Seafolly has annual revenue of over $100 million a year and sales in 42 countries.
L Capital has previously invested in Australian brands 2XU and RM Williams.