Cannes’ famous Rue D’antibes shopping destination will soon play host to Seafolly’s very first European store.
Set to open its doors on April 30, the new store will stock swim, ready to wear, activewear and accessories.
CEO Paul Kotrba said the market presents opportunities for growth.
“Seafolly has a strong international wholesale business that has delivered healthy year on year growth.
"We see significant opportunities to expand on this business and become a market leader reflective of our position in our home market, Australia.
“Our own retail store will connect consumers directly with the brand, allow them to experience the breath of range and best in class service we are known for.
"Selecting Cannes, as our first European owned retail store was an easy choice, not only because it is well recognised globally as an idyllic summer destination, but also because the Cannes lifestyle resonates with the Seafolly brand personality.”
To celebrate the opening, Seafolly will be launching the ‘Win a ‘kini a week’ competition on May 6.
Each week, for eight weeks, customers who sign up to the Seafolly database will have the chance to win a Seafolly bikini.
In addition, the first 100 customers will receive a Seafolly beach tote or towel to complement their Seafolly purchase.