Rozalia Russian is the latest industry leader to join our Ragtrader Live: Fashion Decoded lineup.
Rozalia, a former model, has used her social media nous to skyrocket from model, to mum to online entreprenuer within the short space of five years.
Here are the top three reasons followers admire this business woman.
1. She's self-made
In 1991, her family left Uzbekistan with two suitcases and $250 to start a new life in Australia. After pursuing higher education in advertising and marketing, she went on to work for a property developer before becoming an Instagram fashion icon and brand ambassador.
2. She's a regular industry collaborator
Russian has worn and collaborated with a number of brands, including Anton Jewellery, Uniqlo, Country Road and Camilla & Marc. It's her high-end meets high-street style that continues to captivate her legion of online fans. The Melbourne-based style icon boasts 233,000 highly engaged Instagram followers.
3. She keeps it real
Her Instagram account isn't all about fashion. Rozalia connects with her followers by sharing everyday content with her two children and family. This is leveraged by regular content on her online platform, as well as a transactional site allowing followers to shop her Instagram looks.
(Picture via www.rozalia.com.au)