• Daniel Hechter: Established in Paris in 1962.
    Daniel Hechter: Established in Paris in 1962.
Close×

Another foreign fashion force has flagged its intention to expand across Australia.

Iconic French brand Daniel Hechter has confirmed it is in the midst of a national retail rollout via its master local licensee Expedition Apparel.

Expedition Apparel has been the Daniel Hechter master licensee since 2006 for Australia and New Zealand.

The brand, which launched its first store in Perth in April 2013, is set to open its second store in Melbourne at the Emporium this month, with plans to establish another retail outlet in Sydney towards the end of this year.

Speaking exclusively to ragtrader.com.au, Daniel Hechter international licence director Tanguy Mulliez said the brand's rapid local expansion plans for the future include: a second store for Perth, a second store for Melbourne and a new store for Adelaide - all within the next 18 months.

In addition, the brand's head office in Paris has also awarded the Australian team with its women’s licence. The move marks the first time Daniel Hechter's women label licence has been granted in Australia and New Zealand.

The Daniel Hechter womenswear range set to debut via a small collection at the Emporium store, with a larger shipment expected to arrive for the start of summer in August.

comments powered by Disqus