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RB Sellars has opened its first capital city store in Richmond, Victoria.

RB Sellars is Australian owned and designed, with most locations in rural towns and cities across Australia. 

The retail footprint includes stores across New South Wales, Queensland and Victoria as well as a online, and a B2B arm outfitting rural and urban businesses.

The Propel Group MD Caroline Elliott believes the new location is an opportunity for the brand.

“We’re excited to be bringing the RB Sellars brand to Richmond,” Elliott said.

“It is a great show of the confidence in our ranges across RB Sellars, Rossi Boots, and DrizaBone, particularly given the challenging retail environment of the last two years.

“I’m delighted that these brands will now be easily accessible to Melbourne’s urban customers and we are sure they will embrace RB Sellars as Australia’s rural communities have for over 25 years.”

RB Sellars' collections use natural fibres and are inspired by the Australian landscape. The brand began as a small catalogue business, offering workshirts in a range of colours.

A staple product, the company sold over 200,000 Burton Shirts last year.

The range now includes functional workwear for both men and women, as well as a large collection of casual wear, farm wear, and a teen and kids range.

Owned by The Propel Group, RB Sellars sits alongside two other Australian brands – Rossi Boots and DrizaBone.

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