Ralph Lauren has opened its first 'World of Ralph Lauren' emblematic store in Chadstone, Melbourne.
The opening of the store follows the brand's targeted expansion across the country, which has seen the label launch a dedicated Australian eCommerce site and open further stores across the country.
The two-level, 4305sqm space has been designed to represent the newest modern expression of the Ralph Lauren brand and features digital touch points which allow customers to learn about the World of Ralph Lauren and engage in product offerings and customisations.
"The store opening builds on Ralph Lauren’s targeted expansion across Australia as part of our Next Great Chapter strategy to deliver sustainable long-term growth and value creation," the brand said in a statement.
"The store is a welcoming and open space with seamless connections between each zone and spectacular architectural finishes inside tumbled limestone and stained wood floors."
The flagship store opened with a range of exclusive collections that are yet to be seen in Australia, including Collection Spring 2022, Purple Label Spring 2022, Double RL Spring 2022, Ralph Lauren Home Fall 2021, men and womenswear Polo Fall 2021 as well as the Ralph Lauren Welington Accessory Collection.
To celebrate the store opening, customers are invited to enjoy a complementary cup of Ralph's Coffee, redeemable with any purchase made in store from 10am to 3pm from April 8 to April 10.