Queensland lands international retailer

Superdry will open its first Queensland store at Pacific Fair Shopping Centre next month.

Housed in the newly renovated Pacific Fair complex, Superdry will have an in-store fit out consistent with the brand’s theme.

This includes industrial, exposed brick and vintage oak wood finishes, steel framework, polished concrete floors and glass jam jar light features.

Queensland’s first Superdry store will be 200 square metres, stocking value-added collections such SuperdrySport and collaborations with renowned British actor Idris Elba.

SuperGroup chief Euan Sutherland said the brand has rapid expansion plans for the market.

"Our strategy is to deliver sustainable growth, as we continue progressing towards our goal of creating a global lifestyle brand.

"Superdry represents British innovation and quality premium products at affordable prices sold to customers around the world. Superdry is an iconic brand with a strong heritage and we will continue to broaden and strengthen its appeal to
customers across countries and age groups.

"We see significant growth potential in Australia with plans to rollout several stores nationally in the next 12 months. "

On a global scale Superdry is opening an average of six new stores every month.

Superdry is sold in over 46 territories with 516 branded locations in major cities.

In Australia, it will have 12 stores following the launch of its Pacific Fair site.

Superdry is stocked in 37 David Jones stores and 40 Myer stores nationally, with category expansion plans to roll out across wholesale channels including womenswear, underwear, swimwear and sport.